Ever hear of legendary copywriter Gary Halbert? He was one of the greatest copywriters that specialized in the ability to turn even the most skeptical prospect into a buyer using only print media. This is not the easiest thing to do, and yet Halbert did this consistently time and time again.
But so what?
What's this have to do with you growing your small business?
You see you too need invigorating fresh copy to persuade prospects to drop what they are doing and buy something from you. You can do this with a hot sales letter, a client newsletter or some other kind of direct response marketing campaign.
And the truth is Gary Halbert was one of the best at doing this.
The purpose of this article is to give you a few tools to kick start you next small business marketing campaign using three tips taught by Gary Halbert.
Ready to see what those are?