by M Romeo
Once the darling of the internet marketing world, and how almost all advertisements are done. Banner advertisements have been ignored by many internet marketers. However, if you have a content-rich, article based website it is very important to promote your site well and drive quality traffic to the site. One often overlooked method is banner advertisements.
Banner Ads and What they Can do
Banner ads are a good way of getting targeted traffic from a similar type website to come to your own. The monthly fees vary widely from high traffic websites that can run into the thousands of dollars a month, to highly targeted smaller niche websites that might sell the same space for $50 for the year. If you find the right website you might be able to save quite a bit of money versus the equivalent cost of PPC or the time and effort required to get the website optimized for the search engines. One other avenue to look at is, the banner exchange networks. It’s possible to find free banner exchanges, although we’ll look at the benefits of each type of banner ads.
How To Exchange Banners- Free Banner Exchanges
When you use a free banner exchange, you basically exchange banners with another websites banner at no cost. You put their banner on your site, and they’ll put your banner on their site. Now, the attraction to this method is it’s cost. FREE! But, there are some issues with it. First you’re limited to how many exchanges you can do. You can only exchange so many banners before your website starts to get cluttered. Plus you’re opening up the doorway to your web traffic choosing to go somewhere else that isn’t going to make you any money. Also, you should definitely be careful with who you link to. There are some “partners” who end up creating “banner farms” or “link farms” with tons of banners all over their websites. These websites end up doing about nothing for your traffic as there are so many other ways for their traffic to go.
Purchasing Banner Ads
While paying for banner ads may seem expensive at first, as long as you have properly designed your banner campaign and can track your sales, your banner ads can pay for themselves many times over. Of utmost importance in deciding where to buy a banner ad is the amount of traffic that the web page gets. Is the traffic quality traffic, with similar interests to whatever you’re promoting on your website. It won’t do you much good to pay for a banner ad about a video game on a website about cat health. Secondly, you should make sure that you’re ad is placed in a good area of the website that invites clicks. And lastly, make sure that there aren’t too many banners on the page especially to competitors offers.
A website promotion strategy can be helped with effective banner ad placement. Make sure you place interesting and intriguing ads on quality sites for highest effectiveness. Hopefully the above tips have given you some help to implement your banner ad strategy. Good luck, and happy placement.

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