Most people have no idea how to write a landing page that converts. Instead, they slop together elements that they have seen used in other landing pages - but usually do not put them together in the same way the owner of the successful landing page did.

One major problem is copy. And that’s fine. Not everyone is going to be an excellent writer - nevermind a copywriter. But as someone selling a product or trying to build a list, it is important that you know your strengths and weaknesses - and that you either spend the time to overcome them or hire someone else to do it for you.

With copywriting, for instance, it is important to use a mix of compelling sales points with powerful psychological triggers. Most people who create a salespage miss either one or both of those elements.

For instance, they might concentrate so much on building hype that they don’t actually explain what solution they are providing - and for whom they are providing it. If I don’t have a specific problem that your product solves, why would I buy it? I wouldn’t.

Now, if they fail to sprinkle in psychological triggers, such as “scientifically proven,” “guaranteed,” and “shocking,” no one will feel compelled to continue reading, as the benefits will have a low or average perceived value.

In addition to these two problems, some salespages lack coherency and direction. The copy looks amateurish and it doesn’t slowly grind forward, breaking down the visitor’s resistance to the sale - and compelling him or her to buy more and more at each sales point.

How to fix my landing page to convert very well and to make sale?
A landing page is a small site designed to send advertising traffic to (ppc, email list, article directory…)
To make money you need to have a landing page to sell something, and the right landing page targets your product like laser.
Let’s take an example you have 20 different products in your homepage and you send a customer to your site to find the products you promote may be the customer will not find it. Why because your site no show the product and the customer don’t have time to understand how your site working. To help the customer find the exact product you promote you need to provide it a unique landing page and he don’t going be confuse about your site.
So how I fix my landing page well it is a nice combination of different key points to help me to get high conversion rate.
First all keep it simple don’t try to bore too much your customer with a lot of content otherwise they will run away.
Get a target, this is very important to focus into one specific niche product or service.
For example you writing an ad about blue sock your landing page has to be blue sock.
Don’t try to focus in sock for football or tennis man because your LANDING PAGE doesn’t talking about them.
Call to action is another key element because your call to action has to be clear, if someone has to click here make sure you putting a link. And for that it is important to make it big and visible like for example:” Click here to purchase now.” Also don’t hesitate to show off your product customer like the big picture with the product there is looking for.
Finally when you done that make sure you testing your landing pages.
Test views v clicks, conversion rate it is only that way you know if your offer is a good product and high demand. I have got a landing page make me $40 everyday since 2005 and always I make little change to make me more money.
So take care in your landing page it will take of you.